overview The COVID-19 pandemic changed meetings, perhaps forever. Virtual meetings via Zoom, Teams, and the like, have become ubiquitous and—for some—the perfect opportunity to turn off the camera and disengage. But what happens when you have an urgent business need that requires high engagement across a wide sector of your employees? Our client, a casual…
overview Identifying specific product appeal can be difficult, especially when a client has a wide spectrum of products. Our client, a food company with a catalog-based sales approach, wanted to assure they could meet the needs of future customers with their product portfolio, but wasn’t sure how those needs differed from current customers’ needs. C+R…
overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…
overview A food service brand had a “jobs to be done” idea for prepared foods at convenience stores; the brand suspected there were more opportunities for the category than c-stores realized. The client wanted to identify “white space” their category could fill for “jobs to be done,” and also establish themselves as the category experts….
overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…
